Amitabh Bachchan has become a brand ambassador for tiger conservation. One can only hope that the big cats may now go forth and multiply with never a poacher’s gun throwing a shadow on them.

In national parks, we see politicians are wildlife’s worst enemies. There are plenty of stories about how animals are lured to a certain spot with chunks of meat, so that a visiting politician can get pictures or boast about having spotted the big cats. Of course, tourists also need to be educated about safari etiquette on the whole, but one is happy to hear that tiger conservation and tourism will get a boost with AB’s appointment.