Yesterday, Prime Minister Narendra Modi’s ‘Swachh Bharat’ pledge took off, where the PM invited everyone to participate in making the country a clean one. Modi has started off by inviting a chain of famous people to join him in this mass campaign. He stated that these nine which include Sachin Tendulkar and Anil Ambani amongst others — would and should inspire others into cleaning up the country. This is not about politics, he stated, but above that and is about patriotism.

Fired up by that zeal, celebrities have started endorsing the campaign. Some of them have promised to start cleaning up the areas near their homes; others have moved out to public places to set an example to others by cleaning up. Certain political parties like the Aam Aadmi Party (AAP), too, joined in, with AAP’s Arvind Kejriwal too cleaning up a part of the roads near the PM’s residence in Delhi. A number of corporations have joined in with campaigns planned for a few days.