When private aggregators entered the city's taxi market, they were welcomed with a resounding cheer. Citizens, who were fed up with the high-handedness of the old black-and-yellow cabs and rogue autorickshaws, saw them as a solution to their commuting woes. It was an added benefit that the introductory offers were appealing and a cool cab ride often cost less than what it would for an autorickshaw ride.

As the government sought to regulate the private operators, they claimed that they were just an intermediary matching taxi drivers with customers and resisted the efforts to get them under state transport regulations. Citizens cheered this, too, and backed the aggregators.