It’s been a crazy week on social media — which has become a court of law in the case of Pranit More/Rs 370 biryani man VS women/masses. More’s Instagram account has vanished, and Himanshu Jangra, the Gurugram dude who made the comment about wanting something in return for buying a chicken biryani of Rs 370, has been fired by his company, Starvik Design. Another clip from the show, which is also gathering outrage, features Doctor Sejal Pawar making another unfunny joke by saying she and her colleagues make fun of the genitals of dead bodies. As of Thursday, Maharashtra Cyber also registered an FIR against More, Jangra, and Pawar.

It reminds me of the #MeToo movement which in 2017-2018 was at its height — with many perpetrators being named and shamed on social media. One of the high-profile firings that happened at that time was when a co-founder of micro-fiction platform Terribly Tiny Tales stepped down from his position following multiple public allegations of misconduct.