I have stopped keeping track of what needs to be boycotted or uninstalled. There usually is something, or someone. A celebrity who dared to ask the wrong question, for example, or an app that dared to put out a tweet on social media that didn-t go down well. The first time I considered the power of a boycott was in school, when we were taught history and how our forefathers used it as a tool to send a powerful message to the British. It meant something back then, this ability to stop patronising someone or something and effectively get them to understand why your anger was legitimate and deserved a response. The use of a boycott was carefully considered, a potentially powerful weapon in the hands of people who had been denied a voice but had no intention of going silently into the night.

That weapon has slowly been turned into a joke, by people who now spend hours online each day looking for something to be offended by. This isn-t hard, to be honest, because the Internet is the kind of place that can offend anyone and everyone if they allow it to. It-s what anonymity encourages — the ability to put across a point of view that not everyone will agree with. Unfortunately for us, we are turning into a country where not agreeing is no longer an option. If we don-t agree, we are not with the majority. If we are not with the majority, we are enemies of the people. As enemies, we no longer have the right to a voice and must, en masse, move to Pakistan.