If you don't intend to marry at all, is there such a thing as pre-marital sex?" No, I didn't ask Sima Taparia that. That'd be too cheeky. Probably in her late 50s, Sima Ji comes across as rather conservative. Like a lot of India's wealthiest, sworn to the idea of arranged marriage as a familial alliance — not very different from kingdoms of the past, imitated chiefly by business empires of the present.

Sima Aunty is world's best known Indian Matchmaker, ever since she hosted the docu/reality series by a similar name, which dropped on Netflix in July (trending both in the US and India), turning her into an overnight celeb of sorts.