The traditional vows of a wife in ancient India have become quite a rage on Twitter in the twentieth century.

Karwa Chauth, where a woman is expected to fast for the longevity of her husband, is suddenly becoming popular among non- conservatives also.u00a0

u00a0The Botox jabs, the flush of resources invested in getting the face fixed for the day, is a sight which is attractive to the west. As analysts have pointed it out, the entire world is watching the competition between China's hare and India's tortoise.

The so-called fast or vrat on Karva Chauth has become a commercial stint with a huge market value

The so-called fast or vrat has become a commercial stint with a huge market value. Karwa Chauth today is as false as the market for fairness creams. But for the very same reasons, the irrational large-scale festival is a big hit for countries in the west.u00a0

u00a0Women in North India seem to outrage their own simplicity as they dress up in awkward ornaments, demanding red on this awaited festival. A majority of women, who are just overdressed, can wear everything except for the poise needed.u00a0

u00a0This ugly show of wrongly interpreted customs finds its best place in all the wrong places. In the media, on social networking sites, in tweets and just about everywhere it's not meant to be.