Paromita Vohra: Viral freedoms
Updated On: 12 August, 2018 07:18 AM IST | | Paromita Vohra
An active viral challenge, to really work, has to be reassuringly easy enough to copy for a rookie (hence simple, hook-y songs and dance steps work) but pose some difficulty that makes doing it feel like an achievement

Illustration/Ravi Jadhav
If you had never heard of the Kiki challenge, you probably would have by now, thanks to the rather comical tale of three young men who made an (amazingly fun and funny) Kiki challenge video, which is a parody compilation of how people might do the Kiki challenge all over India. They have a Gujarati dandiya style Kiki (or, as they correct a passer-by who tries to make them do it the right way — the Kokila challenge), a Bhojpuri style challenge and also one in which a boy gets off a running Bombay local and asks a passenger to shoot him dancing, but finds that the passenger refuses to return his phone, mocking him with calls of 'Kiki Kiki'. As you can no doubt tell, I have watched the highly entertaining video (many times).
The comical part of the tale though, is not the hijinks in their video. Rather, it lies in the fact that the Mumbai police took up a whole other challenge in response – to find these boys and make an example of them in the matter of indulging in derring-do on train platforms. With a tone of frowning righteousness, the police have been quoted in the media describing how they scoured the video, noted the number of an ambulance service, which had been used in the making of the film, and then produced the boys in a Vasai court. Now they have been ordered to clean Vasai station for three days and possibly do prachaar against dangerous stuff on the train.


