This paper recently highlighted a film on traffic safety awareness. The 56-second spot showed Raavan with his 10 heads seated on a mo’bike. He tells a helmetless scooter rider, while both are stalled at a traffic signal, that he has 10 heads but the rider has only one. He needs to protect that head with a helmet. The film was in typical Mumbai police cheeky tenor and apt, since it went live on Dussehra day and the Raavan motif resonated all around.

Top cops have pressed the pedal on wearing helmets and the film, which was a collaborative between a digital first company and traffic cops, was an indicator that the police are also exploring humour as a tool to disseminate messages.