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Women voters fuel Modi-Yogi engine in Uttar Pradesh

A big growth in the BJP’s female vote share is attributed to the positive impact of the delivery of welfare schemes to women’s doorsteps

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Yogi Adityanath and  Narendra Modi. Pic/PTI

Yogi Adityanath and Narendra Modi. Pic/PTI

Dharmendra JoreFor the Bharatiya Janata Party, one of the passages to a grand victory in Uttar Pradesh passed through the kitchens manned by crores of women. Analysts in UP say that while other parties fought in the streets, the BJP led by Modi-Yogi impressed the female voters with welfare schemes such as supplying ration and cooking gas, and housing. 

The party’s women’s wing worked seamlessly to win the hearts of women, making the footprints of the government schemes thicker in their mind. As a result, the BJP walked away with 16 per cent more women’s vote share than its close rival, the Samajwadi Party. Priyanka Gandhi Vadra changed the Congress’s poll strategy to give 40 per cent representation to women through the ‘Ladki Hun, Lad Sakti Hun (I’m a woman and I can fight)’ campaign, but it ended up in a disaster.

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