New York: Indian-origin term 'Guru' has retained its place among the top-50 business buzzwords globally, while the term 'content' topped the list for the second consecutive year, according to a latest survey.

Guru, a Sanskrit-origin term which means teacher or master, has moved down to 15th position in 2014 from 6th slot a year ago on the latest annual list for top business buzzwords compiled by Global Language Monitor (GLM).