Gurpreet Singh Kherha, a resident of Little Falls, New Jersey, who had applied for a sales position at Tri-County Lexus in February 2008, was told by the hiring manager that although he was well-qualified, he could not be hired because of the dealership's strict "no beard" policy.

Kherha then took his case to the Sikh Coalition, a community organisation, which filed a discrimination claim along with the the Equal Employment Opportunity Commission (EEOC) in November 2008, and a lawsuit was filed in New Jersey State Court in February 2010.