A New Zealand based radio company has come under fire after it launched a new Radio contest to 'win a bride'.

The competition in which the winner will fly to Ukraine and be given the chance to pick a bride from an agency has been severely criticised across the nation. The winner of the contest, launched by MediaWork's station The Rock, which is broadcast nationwide - will also get 12 nights' accommodation and USD NZ2000 (USD 1,521) spending money, according to media reports.