Innovation is the key to sustain and be on the top in this competitive world. Be it in any field, and when it is social media, people need to make sure how to be unique. Influencers have to make sure to create content that would engage the audience. In such a case, Kareem Elmashad who is popularly known by his name Kareem Zoro is doing something out of the box. He is a content creator and the founder of a social media agency named 'I am Dubai' which will have its own app soon. It will give models access to be associated with the top restaurants and in return, the models or influencers will be getting top-class restaurant services.

He has bagged the 'Influencer of the year' award thrice from different magazines. Being a social media savvy, Kareem believes that every model must be associated with a well-known modelling agency and should have a good reach of followers to get more brand collaborations. While talking about his company, he said, "With 'I am Dubai', we are planning to enter the Middle East market by offering the best of our services and it is one of the most important and influential markets in the world." The aim of his initiative is to give models the right exposure and also popularize the restaurants.