Beijing: Chinese live-streaming services have banned people from filming themselves eating bananas in a 'seductive' fashion.

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New regulations mean that live-streaming sites must monitor all their output to ensure nothing untoward is going on, keeping an eye out for any 'erotic' banana-eating, according to New Express Daily. It's not just fruit that's on their radar — the paper adds that wearing stockings and suspenders in a live stream is also now forbidden.

The move is the authorities' latest attempt to clamp down on 'inappropriate and erotic' online content. In April, the Ministry of Culture announced it was investigating a number of popular live-streaming platforms for allegedly hosting pornographic or violent content that 'harms social morality'.

Despite the government's concerns, such sites are attracting more and more users in China. Particularly popular are webcam sessions where young women often sing Chinese songs or chat with their viewers.