The founders of Italian fashion house Dolce & Gabbana apologised to Chinese customers on Friday as a row over racially offensive posts snowballed, with its products pulled from lucrative Chinese e-commerce platforms.

In an attempt to salvage their reputation in the world's most important luxury market, Domenico Dolce and Stefano Gabbana capped a 1 minute 30-second mea culpa by saying "sorry" in Mandarin in a video posted on Weibo. "We want to say sorry to all Chinese across the world, of which there are many," said Gabbana. It was the company's second apology this week over the row.