Live streamer Xin Youzhi can sell more products in a single day than a Hong Kong shopping mall sells in 12 months
Youzhi is pictured selling his wares.
He is really good at it too, as was demonstrated by his latest achievement, selling over $300 million worth of goods during a 12-hour stream. Live streaming sales were already big business in China, but the COVID-19 pandemic and the restrictions imposed by the government boosted online business even more.
Xin Youzhi, king of live streaming sales
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In 2019, during the November 6 shopping festival, Xinba made headlines by generating over $57 million in sales in one day, but when compared to his recent record, it sounds unimpressive. During his first live stream following a 60-day suspension from Kuaishou, for promoting fake bird’s nest, as an expensive Chinese delicacy, Xinba spent 12 hours promoting a wide variety of products, from shampoo to mobile phones, to his 40 million fans. At the end of the streaming marathon, Xinba had sold more than 2 billion Yuan ($305.7 million) in goods. Xinba, doesn’t really focus on a category of products, instead promotes every product—from mattresses, to gadgets and beauty products. If it can be sold, he’ll promote it, and his millions of fans will buy it.
So what is Xin Youzhi’s strategy to convince his followers to part with their money during his live streams? Well, apart from using sound selling and marketing tactics, he leans quite heavily on his back-story, constantly reminding his millions of fans—most of whom are farmers—that he is the son of a farmer as well. He is not lying; but he has come a long way since his farming days, reportedly donating over $20 million to help the people of Wuhan, during the early days of the pandemic.
$300 Million
Value of goods Xin Youzhi sold during a 12-hour stream
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Smiling Forest
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