Google has said it will now power advertising for Disney's collection of brands and properties -- including Disney, ABC, ESPN, Marvel, Pixar and Star Wars -- across multiple channels, including live streaming and direct-to-consumer content offerings.

As part of a global strategic relationship with Google, Disney will bring its entire global digital video and display business onto Google Ad Manager, which will serve as its core ad technology platform, Philipp Schindler, Chief Business Officer at Google, said in a blog post.