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Kate effect overhyped due to Duchess' thriftiness
Updated On: 08 January, 2013 10:31 AM IST | | ANI
The "Kate Effect" has been widely credited with boosting sales, but some now suggest that the phenomenon is overstated because of the Duchess' penchant for wearing styles that have long sold out.
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High street brand directors said that Kate’s habit of choosing last season’s designs meant that those wishing to emulate her look had already missed out, the Telegraph reported.
Others claimed that those who admire the 30-year-old’s style are unlikely to be the types to directly copy it.
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