A constant beloved companion of Paul Newman for years, the late Hollywood star's Rolex has sold for $17.8 million, setting a world auction record for a wristwatch. Given to him by his wife Joanne Woodward and lovingly inscribed while the couple filmed and co-starred in the 1969 movie "Winning," Newman was photographed wearing the iconic watch on countless occasions. Auction house Phillips said it was snapped up late Thursday in New York by an anonymous telephone buyer for $17.8 million after 12 minutes of frenzied bidding in a sale that attracted collectors from more than 40 countries.