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Twitter 'most popular social media site' for Olympics' opening ceremony
Updated On: 01 August, 2012 12:20 PM IST | | Agencies
Twitter has beaten Facebook and other social networking sites as the most popular social media platform, with 97 per cent of all mentions of the London 2012 Olympics' opening ceremony taking place on the microblogging site, according to a report
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According to iProspect, a British digital marketing agency, and Carat, a media agency, Twitter was the favourite social media site with maximum number of online conversations about the opening ceremony.
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The study found that 60 per cent of all social media interactions about the opening ceremony were positive, while 14 per cent were negative and rest were mediocre.
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