New York: A Twitter war spurred between US President Donald Trump and American businessman and TV celebrity, Mark Cuban after the latter cautioned the CEOs in a newspaper article "not to cozy up to Trump", media reports said.

According to a report in Esquire on Sunday, Cuban in Fort Worth Star-Telegram newspaper advised CEOs on how to act during the Trump administration. He cautioned them not to cozy up to Trump, even though the immediate political payoff could be tempting.