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How Star India bagged IPL global media rights for next five years

The media rights include broadcast and digital (mobile and internet). Interestingly, Sony's individual bid for broadcast (TV rights) this time was Rs 11,050 crore compared to Star's Rs 6,19

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Mumbai Indians players hold the Indian Premier League trophy as they celebrate their victory against Rising Pune Supergiant after the IPL final at Hyderabad in May this year. Pic/AFP

Mumbai Indians players hold the Indian Premier League trophy as they celebrate their victory against Rising Pune Supergiant after the IPL final at Hyderabad in May this year. Pic/AFP

Mumbai Indians players hold the Indian Premier League trophy as they celebrate their victory against Rising Pune Supergiant after the IPL final at Hyderabad in May this year. Pic/AFP
Mumbai Indians players hold the Indian Premier League trophy as they celebrate their victory against Rising Pune Supergiant after the IPL final at Hyderabad in May this year. Pic/AFP

Star India claimed the Indian Premier League (IPL) media rights (television and digital broadcast) for a whopping R 16,347.50 crore for the next five years at the IPL media rights auction in the city yesterday. The bid amount, worth approximately $2.5 billion dollars, is more than twice as much as the amount that World Sports Group had bid nine years ago. The previous 10-year bid for TV rights was bought by Sony at Rs 8200 crore in 2008.

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