Singapore: Badminton's bid to make women players wear skirts may have been ill-advised, but the sport is again seeking a "sexy" new image to bring in fans and revenue.


India's Jwala Gutta (right) and Ashwini Ponnappa are comfortable wearing skirts 

Even in China, where badminton has mass participation and world-beating stars, its visibility dims in the glare of more glamorous rivals like NBA basketball, football and tennis.