Swiss tennis great Roger Federer's latest deal with Japanese clothing brand Uniqlo that is worth 23million pounds (approx R208 cr) a year, has made him richer than singer Elton John, Queen Elizabeth II and American reality TV star Kim Kardashian.

Federer has signed a 10-year deal with the Japanese brand. As a part of the PR activity, after his straight sets win over Serbian Dusan Lajovic at Wimbledon, Federer gave away his Uniqlo headband to a girl in the crowd.