Star Sports, India’s leading sports broadcaster has announced the launch of the national campaign for Season 7 of VIVO Pro Kabaddi League. Depicting Kabaddi as a tough sport, the campaign highlights key aspects that players build over the course of the season which include strength, agility and absolute brute power. The campaign is conceptualized and created by the in-house creative team at Star Sports and was launched during the most anticipated clash between India and England at the ICC Cricket World Cup 2019 on Sunday across TV and Digital mediums.

The first TVC in the series stars Telugu Titans ace defender Vishal Bharadwaj. The other films that follow, feature kabaddi heroes such as ‘The Showman’ Rahul Chaudhari and Siddharth ‘Bahubali’ Desai.