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Home > Sports News > Other Sports News > Article > Novak Djokovics sponsor in promo gaffe

Novak Djokovic's sponsor in promo gaffe

Updated on: 21 February,2021 07:52 AM IST  |  Melbourne
AFP |

The mistake is perhaps understandable, with top-ranked Djokovic's eight titles already a record at the Australian Open. However, Russia's Medvedev takes a 20-match winning streak into the Melbourne final, where he is seeking his first major title. 

Novak Djokovic's sponsor in promo gaffe

Novak Djokovic. Pic/AFP

Novak Djokovic may be unbeaten in Australian Open finals, but a sponsor seemed to think he's already won this year's -- before he's even played it. Ahead of the eight-time champion's clash with Daniil Medvedev on Sunday, his racquet sponsor HEAD offered its congratulations in a promotional email. 


"Congratulations Novak," said the email, posted on Twitter by tennis journalist Ben Rothenberg, which described Djokovic as a "record-breaking 9 time Australian Open champion". The gaffe was quickly rectified. "Oops -- we got ahead of ourselves!" a follow-up email said. "What we meant to say is... Good luck Novak in the 2021 Australian Open Final." 


The mistake is perhaps understandable, with top-ranked Djokovic's eight titles already a record at the Australian Open. However, Russia's Medvedev takes a 20-match winning streak into the Melbourne final, where he is seeking his first major title. 


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