The Odisha government is leaving no stone unturned to project the state as a sports destination ahead of men's hockey World Cup to be held here in November and December. While projecting Bhubaneswar as the country's sports capital, the government also aims to attract tourists from the country and abroad. It has launched several campaigns across India and several countries to showcase Odisha as a tourist destination, taking advantage of the hockey world cup.

The hockey world cup is slated to be held at the iconic Kalinga Hockey Stadium here from November 28 to December 16. "The sports and tourism promotion will go together. We have decided to promote Odisha Hockey Men's World Cup and popularise Odisha tourism in the country and abroad as well," Sports Minister Chandra Sarathi Behera told IANS. He said a promotional road campaign would begin in the country, which would have 17 stops in all corners of the country, including six metropolitan cities of New Delhi, Mumbai, Chennai, Kolkata, Bengaluru and Hyderabad.