New Delhi: In a jolt to Star Sports India Private Ltd, the Supreme Court today rejected its appeal challenging the Delhi High Court verdict asking it to share clean live feed without any commercial with public broadcaster Prasar Bharati or share revenue if signals have advertisements.

"From our ... discussion, it becomes clear that the sharing of the signals has to be without any advertisements and if the advertisements are also to be included in the signals, there has to be sharing of the revenue," a bench of Justices A K Sikri and Prafulla C Pant said while dismissing the appeal of Star Sports India Private Ltd.