New Delhi: Drawing flak for naming Salman Khan as the Indian Olympic contingent's goodwill ambassador, the IOA has now approached cricket icon Sachin Tendulkar and Oscar-winning music composer A R Rahman to take up the same role along side the controversial Bollywood star.

"We are in communication with Sachin Tendulkar and A R Rahman to become brand ambassadors of the Indian Olympic contingent. We are yet to get their reply," said Indian Olympic Association (IOA) vice president Tarlochan Singh.