Hyderabad: Just before the Rio Olympics, India's ace doubles shuttler Jwala Gutta stars in a brand-new campaign for People for the Ethical Treatment of Animals (PETA) India.

Posing with a badminton racquet, she appears next to the silhouette of a rooster and the words "Badminton Is a Sport - Cockfighting Is Not". The stunning print visual came to life with the help of photographer Sarath Shetty and hair and make-up artist Sohini Ghanate.