When we sat down to chat with Bahubali actor Rana Daggubati on Zoom last week, a minute into the interview, we wondered who the figure in the mural on the wall behind him was. It turns out that it's George Lucas, Star Wars creator. He then flashed the cover of his mobile phone on the screen, also Star Wars inspired. "I was into this much before I became an actor in 2006. I actually had a VFX company. But back then, animation was only meant for kids," he tells us.

Daggubati plans to change this with South Bay. His just-launched YouTube channel headquartered in Hyderabad, and run by a team of eight, will host live chats, news for millennials, music, animation, fiction, and non-fiction, all in animated form. The language, he says, will appeal to the young viewer, addressing the many subcultures that exist in the country while offering a global perspective. Hinglish, a mix of Tamil and English and Telugu and English is what the team is considering.