The only reason I don’t want to do Bollywood is because I don’t want to muddle my identity. Someone in the West may listen to my music and think that's what I do," says Grammy Award winner Ricky Kej as he chats to us over coffee at a suburban five-star. "It’s not like Bollywood where they know that if Rahman does an item song, it’s just for that movie. For example, in San Francisco, they know of Jai Ho, and then, they know a Ravi Shankar. I want to be known like that. Identity is everything."