One day 12-year-old Samara Roy was out shopping. She went into a makeup and skincare store, where she found out that every product she liked was not suitable for her. “I was too young to use any of them,” she tells us. 

The experience stayed with her. “I came out and told my dad, ‘How is this fair? How is it possible that even though I want to do something to take care of myself, everyone around me, people older than me, are telling me, no, you can’t do that?’” she recalls.