A music video has the ability to enhance the feel of the music, while transporting you to a different universe. It's almost as if the music comes alive when you watch a masterfully-crafted music video. No wonder then, that many musicians put a lot of thought into what they want to say and how they want to say it, through their music videos.

Electronic musician Ritviz, of Udd Gaye fame, courted controversy when he created the Pride Anthem for Tinder. Both the musician and the company were called out on social media for not involving LGBTQIA+ people in the so-called pride anthem and therefore, capitalising on queerness.