Be it a pack of cigarettes, inside a cinema hall or a restaurant, the health warning of smoking being "injurious to health" is staring at us, practically everywhere. Yet, this million-dollar industry continues to thrive and survive, with little restrain, perplexing health professionals and anti-tobacco activists alike. Two documentaries, Nadia Collot's The Tobacco Conspiracy and Virginia Smart's The 5th estate, which will be screened by The Hive Film Club this evening, offers an explanation as to why the battle against tobacco is far from over.