Apple iPhone 18 launch on September 9: How and where to watch ‘Surprise and Shine’ event

Apple is set to host its annual September launch event titled ldquoSurprise and Shinerdquo on Wednesday September 9 2026 with the company expected to unveil new iPhone models and updates to its wider hardware lineupThe event is likely to garner a lot of attention this year as it marks the first major Apple product launch under new CEO John Ternus The September keynote could also be significant for another reason with reports suggesting Apple may finally introduce its first foldable iPhoneApple has not confirmed all the products expected to be announced at the event However several reports and leaks have pointed to new iPhone 18 Pro models a possible foldable iPhone new Apple Watch models and other hardware updatesWhen and where to watch Applersquos lsquoSurprise and Shinersquo eventApples event is scheduled to begin at 10 am PT on September 9 which is 1030 pm IST in IndiaThe keynote will be held at Apple Park in Cupertino California and viewers around the world will be able to follow the event onlineApple is expected to stream the presentation through multiple official platforms including its website the Apple TV app and its official YouTube channel The Apple Developer app is also expected to provide access to the livestreamFor viewers in India the event will begin at 1030 pm on WednesdayHow to watch the iPhone 18 launch eventThose looking to watch Apples September keynote can access the livestream through the companys official platformsThe event can be watched throughApples official websiteThe Apple TV appApples official YouTube channelThe Apple Developer appThe livestream is scheduled to begin at 10 am PT or 1030 pm ISTThe September event is traditionally one of Apples most important hardware showcases with the company using the keynote to introduce its latest iPhone generation alongside updates to other major product linesFoldable iPhone could be the biggest announcementOne of the most widely reported potential announcements is Apples first foldable iPhoneThe device could be marketed as the iPhone Ultra or iPhone Fold although Apple has not confirmed its name Reports suggest it could use a bookstyle folding design similar to Samsungs Galaxy Z Fold seriesThe foldable iPhone is also expected to have a wider and shorter form factor compared with some existing foldable smartphones If launched it would mark Apples entry into a smartphone category that has already been established by competitorsHowever details about the device including its final name specifications and price remain unconfirmed until Apple makes an official announcementiPhone 18 Pro and Pro Max expected at September eventApple is also expected to introduce the iPhone 18 Pro and iPhone 18 Pro Max at the September eventThe new Pro models are likely to receive upgrades to their processors and camera systems along with other improvements There have also been reports of a possible price increase although Apple has not announced pricingThe standard iPhone 18 is reportedly not expected to be part of the September lineup According to Bloomberg reports cited in the original report Apple could instead move the launch of the standard iPhone models to the springThe spring lineup could include the iPhone 18 iPhone 18E and a possible refreshed iPhone Air These details remain based on reports and should not be treated as confirmed product plansApple Watch Series 12 and Ultra 4 may debutApples smartwatch lineup could also receive an update during the September keynoteThe Apple Watch Series 12 and Apple Watch Ultra 4 are expected to be among the products unveiled at the event Reports have suggested that the new watches could feature faster processors and additional health and fitness capabilities potentially including AIpowered features