Apple TV 4K with Siri AI launched in India at Rs 39,900; sale begins November 13

Apple has announced the fourthgeneration Apple TV 4K in India at Rs 39900 with preorders beginning October 13 Tuesday and instore availability scheduled for November 13 The new streaming device features an A19 chip an upgraded Siri AI assistant and support for a fourspeaker surround sound setupThe device introduces a new version of Siri powered by Apple Intelligence allowing users to search for shows ask followup questions about content they are watching and access information through a fullscreen interface Apple says the assistant can also use personal context from a compatible Apple Intelligenceenabled iPhone or iPad to respond to certain requestsThe announcement comes as Apple expands its connectedhome ecosystem with the new Apple TV 4K also serving as a hub for controlling compatible smart home accessoriesApple TV 4K features A19 chip faster performanceThe new Apple TV 4K is powered by Apples A19 chip which the company says delivers up to 50 per cent faster CPU performance and up to twice the GPU performance compared with the previous generationThe chip also includes a dedicated AV1 decoder designed to support more efficient video streaming while using less bandwidthThe device has three farfield microphones for handsfree voice control Advanced echo cancellation is intended to help Siri recognise commands even when audio is playing However handsfree Siri support varies by region and languageSiri AI brings conversational search to Apple TVThe upgraded Siri experience allows viewers to ask questions about films and television shows without leaving what they are watching Responses appear in a compact overlay while users can ask followup questions to find more information about a programmeFor example viewers can ask where a show was filmed or whether its content is suitable for a particular age groupWhen paired with a compatible Apple Intelligenceenabled device Siri can also respond to requests based on personal context such as playing a show recommended by a contactApple says Siri AI will be available in beta and will require compatible devices and software Availability will vary by region and supported languageFour HomePod speakers enable surround soundThe new Apple TV 4K supports a fourspeaker surround sound configuration using HomePod mini 2 or HomePod 2nd generation speakers The setup requires matching pairs for the front and rear speakersAccording to Apple the speakers can automatically calibrate audio timing and levels based on their positions in the roomThe Siri Remote also gains Find My support including Precision Finding on compatible devices and an option to play a sound to help users locate a misplaced remote The remote is compatible with supported earlier Apple TV models and is available separatelySmart home controls and privacy featuresApple TV 4K can be used to control compatible smart home accessories manage automations and activate scenes With a compatible doorbell users can receive notifications on their television and interact with visitors without interrupting their viewingThe device also supports HomeKit Secure Video with Apple Intelligencegenerated descriptions of camera activity and summarised notifications available under compatible device software and subscription requirementsApple says the A19 chip uses Secure Exclaves to isolate microphone data processing Siri requests can be handled on the device or through Private Cloud Compute Apples cloud processing system HomeKit Secure Video footage is protected by endtoend encryption according to the companyThe device also uses recycled materials including recycled gold plating and tin solder in Appledesigned printed circuit boards recycled rare earth elements in magnets and recycled aluminium in the thermal module and Siri Remote enclosureApple TV 4K price and availability in IndiaThe fourthgeneration Apple TV 4K is priced at Rs 39900 in India Preorders begin October 13 while instore availability is scheduled for November 13 according to AppleThe device also supports Apple Fitness Apple Arcade games from the App Store FaceTime through Continuity Camera and personalised photo displays Access to some content and services may require subscriptions and availability varies by regionThe new model combines streaming gaming and smart home controls in a single device with its upgraded Siri experience and fourspeaker audio support among the key additions over the previous generation