Samsung, Apple cut smartphone component orders amid rising memory chip prices
Updated On: 26 October, 2026 04:48 PM IST | Seoul | mid-day online correspondent
Samsung Electronics and Apple are reportedly cutting smartphone component orders amid surging memory chip prices and shrinking profit margins. Apple has reduced October orders for select iPhone 18 Pro and Pro Max components by 15-20 per cent

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Samsung Electronics and Apple are cutting orders for smartphone components amid surging memory chip prices and pressure on profit margins. A report highlighted that the shortage is potentially threatening Samsung Display's fourth-quarter earnings.
The report by The Korea Herald also highlighted that Samsung Display derives nearly two-thirds of its revenue from the two smartphone manufacturers.


