To make its user experience even better, Amazon has now launched a new Alexa-powered capability to help advertisers answer common questions put forward by users. 

The capability is called Customers ask Alexa, and it works when customers pose questions to Alexa, including queries related to a product's features or compatibilities, Alexa responds with helpful answers provided by brands from those product categories.

"Amazon recognises brands as experts on their products. With this new capability, we have made it easier for brands to connect with customers to help answer common questions and better inform their purchase decisions," Rajiv Mehta, general manager of Alexa Shopping at Amazon, said in a blogpost.