Earlier this week, Apple CEO Tim Cook has said that there are "some things about" Elon Musk's X (formerly Twitter) that he doesn't like. Cook called the platform's apparent anti-semitism problem "abhorrent" in an interview with CBS, but added, "Twitter is an important property; I like the concept that it's there for discourse".

However, when asked whether Apple should be advertising on X, he said that this is something the company "constantly" asks itself. Further, the Apple CEO was asked about the release date of the Vision Pro as according to reports, the headset is facing manufacturing delays, on which Cook confirmed that the Vision Pro is still on schedule, restating his statements from last week's iPhone 15 "Wonderlust" event.