As customers integrate Artificial Intelligence (AI) into their own processes, job roles are expected to shift, with engineering, sales and marketing functions among those most likely to benefit from AI over the next 18 months, a new report said on Tuesday.

According to a new report by Bain & Company, 75 per cent of over 570 executives surveyed said AI has already met or exceeded their expectations. "Software leaders expect the technology to generate significant opportunities to increase top line growth and customer retention.