26 April,2026 10:28 AM IST | Mumbai | mid-day online correspondent
Aamir Khan; R- Still from Ek Din
Aamir Khan's son Junaid Khan is gearing up to feature in the romantic drama Ek Din alongside Sai Pallavi. The film has taken an unusual promotional route, with advance bookings opening 39 days ahead of its May 1 release. Speaking to Just Too Filmy, Aamir explained the reasoning behind this move.
Talking about the strategy, Aamir shared that the idea came from someone within the team. He said, "The fact is that Ek Din is a very small film, in the sense that it has got actors who are very new. Junaid has barely started his career, and Sai [Pallavi] is doing her first film in Hindi. So I thought this film would need a little more time to get traction. So the earlier we start, the better. It is a story that I believe, and I am quite a mushy audience."
He also praised director Sunil Pandey for his dedication, stating, "He has done such an amazing job. He has worked so hard for the film; he is very persevering. None of us knows whether the film is going to do well, but what is important for me is whether we are able to bring the script alive in the film. That, for me, is the first yardstick for success. So when I see the film today, I see that Sunil has really managed to bring out what was there in the script, really honestly. Of course, numbers are important to understand the success of the film, but what if a film you don't like does well? I am not happy with that success."
The movie is an adaptation of the 2016 Thai film One Day, which tells the story of a man who falls in love with a colleague but cannot express his feelings. His wish to spend just one day with her miraculously comes true.
The trailer of Ek Din has finally arrived, and it introduces a magical love story. Junaid Khan portrays a shy guy who develops feelings for Sai Pallavi, a cheerful and full-of-life girl. While they both work in the same office, Junaid struggles to gather the confidence to talk to her and confess his feelings. However, a twist unfolds when the office sends them on a trip to Japan. Sai meets with an accident and suffers from Transient Global Amnesia (TGA), remembering only Junaid, who saved her life. While this turn completely changes the course of the story, it will be exciting to see how this love story develops and takes another direction.
With the release of the trailer, it is evident that a kind, gentle, and heartwarming love story is on its way. It believes in love, holding onto hope and waiting for magic to happen. This is certainly a rare story that is set to arrive on the big screen after a long time.
