Aamir Khan’s son Junaid Khan is gearing up to feature in the romantic drama Ek Din alongside Sai Pallavi. The film has taken an unusual promotional route, with advance bookings opening 39 days ahead of its May 1 release. Speaking to Just Too Filmy, Aamir explained the reasoning behind this move.

Aamir Khan on promotional strategy for Ek Din

Talking about the strategy, Aamir shared that the idea came from someone within the team. He said, “The fact is that Ek Din is a very small film, in the sense that it has got actors who are very new. Junaid has barely started his career, and Sai [Pallavi] is doing her first film in Hindi. So I thought this film would need a little more time to get traction. So the earlier we start, the better. It is a story that I believe, and I am quite a mushy audience.”