What do established filmmakers and production houses fear the most? Financial losses? Bad publicity? Ballooning budgets? Not quite. A footage leak, perhaps. But what the makers of Shah Rukh Khan’s King certainly didn’t see coming was an Artificial Intelligence (AI)-generated mini version of their film going viral online, stitched together from leaked visuals, paparazzi clips, and stills, just days after footage from the climax shoot surfaced on the internet. Now that’s the kind of nightmare no one in the industry was prepared for.

Deepika Padukone