A film festival should have as wide a reach as possible. With that belief, Sushil Chaudhary, founder of PictureTime, has led operations of the 15th edition of Dharamshala International Film Festival (DIFF). For its ongoing season, PictureTime has set up three inflatable theatres that accommodate up to 600 viewers. 

Talking to mid-day from Dharamshala, Chaudhary said, “This year, we have expanded our presence to three inflatable theatres, each with a seating capacity of 140 to 200 people. With more parallel screenings, more films can reach a larger audience. Technology must never come between the filmmaker and audience. We verify every DCP [Digital Cinema Package] and its decryption key, test projection, and calibrate sound to suit each screening hall.”