Avinash Tiwary’s first romantic drama, Laila Majnu (2018), found a cult following, becoming a box office hit upon its re-release in 2024. Now, as the actor is returning to the genre with Ginny Wedss Sunny 2, he is convinced the genre hasn’t failed — instead the audience has been trained to think that romantic and family dramas belong on OTT.

“When Laila Majnu was coming, the conversation about OTT had started. [The idea was that] there is a certain kind of experience you want to see in cinemas, and apparently [love stories] could be viewed on OTT. But what I have realised is that if a film creates a wholesome experience, people will step out and watch one film a month,” insisted Tiwary.