Richa Chadha and Neil Nitin Mukesh are too busy to promote their upcoming film, Ishqeria. As a result, producer-director Prerna Wadhawan is doing the rounds solo. Neil says he's tied up with brother Naman's upcoming directorial debut. Richa says she's busy with her next, Shakeela.

Their no-show is not exactly a surprise. This is what happens when a long-completed film releases after a gap. Most actors lose interest in it and refuse to promote it. Perhaps they should take a cue from Ranbir Kapoor who famously said, "An actor chooses a film and should take responsibility for it."