The main reason behind launching the show at this heritage temple is the significance behind it. It's a temple dedicated to the mothers-in-law and daughters-in-law of the nation to glorify the relationship they share. A king back in the 10th century in Mahipala of Kachchhwaha dynasty got it reconstructed.

This show with an anti-heroine protagonist played by Shrenu Parikh presents a completely different take on the typical saas-bahu daily soaps, in sync with the unique concept of the show; the makers devised an equally unusual launch of the TV serial.