Ektaa Kapoor reacts to comparisons between Kyunki Saas Bhi Kabhi Bahu Thi and Anupamaa: calls it 'unfair'

Ektaa was asked if she noticed a difference in how women assist one another in the industry today compared to two decades ago. She said, "Yesterday I was watching some videos of Anupamaa having a problem as Kyunki is coming. I felt that was in such bad taste. She [Rupali] is such a big star. Anupamaa, the show, the creator Rajan… has done what nobody else could do in the last seven years. They will continue to be number 1. They should continue to be number 1."

She further quipped, "We are coming in for our purpose. To tell our story. These unfair comparisons between lead characters and lead shows are so unnecessary and pitting women against each other, pitting content against each other is so uncalled for."

Ektaa and Smriti visited Nathdwara ahead of the launch

Recently, ahead of the show's launch, Ektaa Kapoor and Smriti Irani visited Nathdwara to seek blessings at the Shreenathji Temple. They even met the priests and the temple trust managers on their visit and shared a sacred moment in front of the idol. 

For those unfamiliar, Anupamaa has emerged as one of the most popular series on Indian television. It was made by Rajan Shahi. The show also made waves for providing a platform for Rupali's reappearance on television. The television show delves into the emotions and conflicts that arise between parents and their children, as well as the intricacies of mature relationships.

Kyunki Saas Bhi Kabhi Bahu Thi is one of the most popular and profitable Indian soap operas of all time. Produced by Ekta Kapoor under Balaji Telefilms, the show ran on Star Plus from July 3, 2000 to November 6, 2008, with over 1,800 episodes. The new reboot premieres on July 29 at 10.30 p.m. on Star Plus and JioHotstar.